New path to homeownership

Rentvesting Gains Momentum in 2025

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With affordability challenges growing, more first-home buyers are turning to rentvesting—purchasing in affordable areas while renting where they want to live. Could this be your path to homeownership?

Rentvesting is on the rise as more first-home buyers purchase where they can afford and rent where they want to live. According to Westpac’s latest Home Ownership Report, 54% of first-home buyers are now considering rentvesting for their first property.

The report also shows a 4% increase in Australians planning to buy an investment property in 2025, highlighting a shift in buyer strategy. Additionally, 82% of buyers are widening their search to areas they hadn’t considered before, prioritizing getting into the market sooner.

With affordability challenges and supply shortages, units and townhouses are becoming more popular choices, with unit demand rising 7% in the past year and townhouse preferences doubling.

What Does This Mean for You?
As rentvesting becomes a preferred strategy, buyers are finding creative ways to enter the market without compromising lifestyle. Now could be the time to explore your options.


Cheaper To Buy Than Rent
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